When you want to reinvent the tone of your brand and find a face for it, what better than to find a real face.That is why we found a real person from Paraná - Entre Ríos, whose name literally means “drink Schneider” (Tomás Schneider). After finding him, the challenge was just to make him popular with the brand's public. When you are looking for a face of your brand.
We even continued with the campaign, creating a summer version for the following year.