La Argentina Hotel
After Argentina’s National Team won the FIFA World Cup in Qatar 2022, it went from having two stars to three. But that wasn’t the case for a small beach hotel called La Argentina in the tiny town of San Bernardo. When we found it, still holding on to just two stars, we knew we had to do something about it. So we did. We upgraded it and gave it the third star it deserved—just like the team.
Because, just like national teams, hotels measure their greatness with stars. And exactly one year after Argentina reached its third star on the pitch, we launched a short film telling this story—dedicated to football fans everywhere, and to those who find a little bit of romance in every victory.